www.advantagez.net

Advantage for Marketing Consulting

A2Z advantages

Mission; to establish a professional company to provide professional marketing services and consulting that produce profits to the owners and help our clients improve their sales and market shares through our services and availability.

It has been established to meet the urgent need in the local market. Our services make us unique in the market for we have specialized and professional staff in marketing and strategies. We provide certain important number of services in the filed of marketing and its components. We conduct a real and professional surveys and studies before starting the design of the plans and strategies.  

We already made comprehensive studies about the Yemeni market from all sides, the microenvironment, macro-environment, demography, geographic, historical, cultures, lifestyles, customers’ behavior, market trends, income levels, economy and economics.

We have a profound experience in the filed of promotions, public awareness campaigns, experience engendering, and improving sales and market shares.

To design your marketing activates and increasing your sales aggressively, just tell us what your products/services are and we will contact your needs and get you satisfied.    

Our prompt respond to your request is a plus and strategic to our and your organization, it entails the swift and aggressive actions to the market. Our specialization in the competition is very wide and understood to us and to your plans. Time is a playing role our studies and plans. We can go further to your marketing plan and turn your staff into professional marketing and sales professionals.   

Our philosophy

In marketing, we believe that it is not simple to design a marketing plan nor complicate to us ideas in marketing activities. But, these need a complete study of market and what people like to eat, listen, ware, drive, watch, learn, feel, and do. It is about psychology, behaviors, understanding, habits, nature, culture, customs, traditions, believes, harmony and love. Customers shall feel friendly towards the products and services. They should go through a process of getting attention, knowing, understanding, trying, preferring, and loving. Marketing is about love, the seller shall give products and services with love and customers shall feel and buy love. Marketers have to create love for purchasing and shall love their customers. Do we love our customers? It is very important question to ask ourselves.

To provide certain template to help our clients out to cope with the difficulties and barriers of competing in the market and create a continuous progress gaining the best share in the market. We will reflect our experience and profession into easy and effective designed template for every single activity that the organization will implement for marking. Programs, plans, studies, analysis, and templates will be available for the organization’s staff to use and improve their sales and market shares.    

Summary of scope of services

Our services for this project has different levels of services and each of them has selective services

o Marketing consulting

o Marketing management services

o Communication management design and services

o Brand activities and programs

o Research and analysis

o Customer Relations Management programs

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Our services;

Service	Description
Strategies designing
	Selections of best strategies, designing of best strategies, implementation plans, dividing the strategies into actionable tactics, preparing the SBUs within the organization.
Marketing studies & consultations
	Studies, analysis, plans, manuals, customer segmentation, customers selections, channels selections,
Business development plans
	Business development plans to increase sales and revenues, Ideas for marketing, Ideas for new products/services, designing market penetration and market share increment plans.
Brand Activities plans
	Brand Equity, Brand Awareness, Brand Loyalty, Brand Preference, Brand Retention, Re-branding strategies, re-engineering strategies.
Campaign plans
	Campaign designing, areas selection, customers demographic, awareness plans, brand awareness activities
Promotion plans
	Selection of best promotion plans, selections of best pro items, selection of important aligns,
Advertising strategies
	Designing the massage, massage delivery plans, selection of media, press kits, press coordination, journalists coordination,
Media selection analysis
	Studying the most effective media based on area selection, massage selection polishing, media coordination, media maps
Website designing and analysis
	Domain name designing, content management analysis, information management within the website, implementing the website infrastructure, improvement plan for website.
CRM
	Customers Relations management programs and plans
Public Relations programs
	Designing programs and plans, creating strong base of PRs, creating good relations with supply chain and stakeholders.

Marketing Skill Set

    1.     To strengthen your ability to think well. Businesses expect that a college graduate can think well. At all times you are expected to think clearly, logically, creatively and ethically about business (in general) and marketing (in particular).

    2.     To strengthen your ability to make decisions. Decision-making skills are always in demand in business. Throughout the course you are expected to apply decision-making skills to the analysis and solution of marketing problems.

    3.     To strengthen your ability to speak and to write. Good speaking and writing skills are essential to the career advancement of business people. You will have ample opportunity to practice communicating marketing ideas through presentation of oral and written marketing strategies.

    4.     To strengthen your ability to apply your marketing knowledge and skills. Businesses expect that a marketing college graduate can apply the marketing knowledge and skills learned in college to real situations. Throughout this course you will be applying your marketing knowledge and skills to real organizational situations through in-depth analysis of marketing problems. The project method will strengthen your ability to analyze both the quantitative and qualitative dimensions of a marketing problem. The project method will also give you an understanding of how marketing varies in different organizations and industries.

    5.     To strengthen your ability to do research. Knowing when and how to do research is essential to success in business. Your projects will push you beyond the limits of what you now know. Hence, you must do secondary and/or primary research to increase your knowledge of companies, industries, products and consumers. Such research is essential to being well prepared in this class. There is no excuse for not doing your research.

    6.     To strengthen your ability to ask questions. Good business people learn to ask good questions. Asking good questions hones the mind. It may also help avoid disastrous marketing strategies. In this class, there are two purposes for the questions you are expected to ask. First, by asking questions you improve your personal ability to understand and analyze marketing problems. Second, by asking questions you help strengthen your peers’ ability to handle questions.

    7.     To strengthen your ability to use business technology effectively. You should master the essential business technology that will enable you to succeed. In particular, this includes communications and computer technologies.

    8.     To strengthen your ability to be passionately persistent. Success doesn’t just happen. It is made by those so passionately persistent that they will not accept failure. Passion is a learned attitude and persistence is a learned behavior. Together they will serve you well in life, in your career and in this class. Learn them now!

    9.     To strengthen your ability to work in a team. Teamwork is essential to the success of businesses. Even one-owner businesses must team with other businesses to succeed. Teamwork will also be essential to your success in this class.

            10.      To strengthen your ability to report to a boss. Virtually every businessperson has a boss and must work hard to meet the expectations of the boss. In marketing, the customer is always our boss. As your professor in this class, I am your boss and I have high expectations !